Johns Hopkins Medicine Increases Oncology Referrals with Smarter Physician Engagement
Transforming Healthcare Marketing with IQVIA’s AIM XR Solution
Discover how Johns Hopkins Medicine leveraged IQVIA’s Audience Identity Manager XR (AIM XR) to enhance physician engagement and drive oncology referrals. Learn about the strategic approach that involved personalized email campaigns, precise targeting, and sustained engagement to educate physicians about proton therapy. Explore the impressive results, including increased referrals, high ROI, and improved physician relationships.