The Scientific Risks of Commoditizing eCOA
Ensure success when using COAs in your research
The full value of eCOA data can only be realized from the combined consideration of scientific quality and technological data capture (i.e., when the eCOA strategy is approached with the right level of scientific rigor needed to ensure implementation success). Herein we describe IQVIA's end-to-end approach to the design and implementation of eCOA technology to reflect how we combine clinical and behavioral science with a focus on how people interact with technology.
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