Stay up-to-date with Evolving Trends in Sales Force and Marketing Channel Activity
With IQVIA ChannelDynamics Marketing Performance Dashboard
IQVIA’s ChannelDynamics® database offers key measures & metrics into the sales force and marketing channel activity of the pharma industry.
COVID-19 has been an accelerator of change for the pharmaceutical industry’s deployment of remote and digital channels.
To illustrate the extent and pace of this change, ChannelDynamics has developed a Marketing Performance Dashboard designed to highlight evolving trends from the pre-COVID year 2019, to the emerging new normal of of 2022, across 36 countries. Click here for an overview of the Dashboard.
- To request free trial access to the dashboard, please fill in your details (selecting the opt in box).
- Following submission of this form, you will be contacted by email by an IQVIA representative with further details on how to access the dashboard.
I would like free trial access to IQVIA ChannelDynamics Marketing Performance Dashboard
The dashboard offers a high-level view of some of the key metrics and measures included in the full version of the ChannelDynamics syndicated database. We invite you to explore the dashboard and the information resources provided detailing the full coverage and data attributes available through ChannelDynamics, and to consider what additional measures and insights would support your unique marketing needs.
About ChannelDynamics: ChannelDynamics is a unique information and service offering providing key metrics and benchmark insights into competitive sales force and marketing channel activity of the pharma industry. Based on a proprietary online daily diary survey of over 30,000 HCPs across 36 countries, capturing their exposure to life-science communication channels, the resulting data are processed and projected to show both promotional contact volume and investment by channel at company and brand level.
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