Engaging with the Pharmacy Future

It is undeniable that there is a revolution underway in pharmacy. In Engaging with the Pharmacy Future, IQVIA Consumer Health’s technology experts outline how the digital world is changing consumer buying habits in pharmacy, how industry can employ innovative consumer-health specific technologies to help pharmacy meet evolving consumer demands and how industry itself can benefit from embracing technological advances to better engage with customers to create a sustainable future for the key pharmacy channel.

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