Unlocking the Power of Thought Leader Networks
Pharma's Hidden Influencers
Thought leaders have always been a vital component to a successful product market strategy. When these respected healthcare professionals (HCP) believe in a specific treatment, and communicate that preference to their professional networks, it can inform their decision to use a new treatment option, which may drive more rapid adoption of innovative therapies during their critical first months in the market.
However, finding and engaging the right thought leaders can be a costly and time-intensive process, and research teams often only uncover a fraction of the total landscape.
Complete the form to the right to download IQVIA’s recent white paper and learn how to find not only the prominent thought leaders, but also the informal, local peer-to-peer advisors and thought leaders – those trusted individuals who HCPs turn to for expert advice, or to share personal knowledge.
Download the White Paper
Copyright © 2024 IQVIA Holdings Inc. and its affiliates. All rights reserved. Privacy Statement
