IQVIA CHANNELDYNAMCIS® USER TRAINING SESSION
Learn How IQVIA ChannelDynamics can help you identify the Strengths and Weaknesses of you HCP Engagement.
Wednesday 8th December 2021
16:00-17:00 CET
This session will provide an introduction to ChannelDynamics and how you could leverage the data to answer the following key questions:
- Does your company or brand have a competitive share of promotional volume?
- Does your brand have a rich “multichannel” mix – providing HCPs with a choice of engagement types?
- How do your targeted HCPs rate your channels and messaging in terms of quality and Net Promoter Score?
- Are your engagements, across the various channels used – moving HCPs to start, increase or remain loyal in their prescription activity?
There will be time for Q&A in which you can ask your questions directly to the presenter.
The training session will be delivered via Teams and Teleconference. Further details and links will be provided after registration.
About the Presenters:
Sadiq Pasha, Data Analyst
Sadiq Pasha has been part of IQVIA for over 10 years. He brings in the expertise of new product development, data analytics, data modelling, statistical analysis, trending and benchmarking, and customer service improvement. He has extensive experience working on various databases such as MIDAS and is currently exploring ChannelDynamics.
Pascale Lerondelle, Associate Director ChannelDynamics
Pascale Lerondelle brings her 30 year experience of the promotion database within Cegedim then IQVIA since 2015. Her huge expertise of the ChannelDynamics database covers all the methodology aspects, database quality, data analysis and global client support.
If you have any questions or require further assistance, please e-mail us at: channeldynamics@iqvia.com.
Best regards,
The ChannelDynamics Team
Global Market Insights, IQVIA
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