Virtual Real-World Research: The new normal for consumer health claims generation whitepaper
As traditional innovation structures are shaken up, IQVIA Consumer Health’s latest FREE whitepaper Virtual Real-World Research: The new normal for consumer health claims generation provides an in-depth look at how you can make your products stand out by utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE)
Following on from our recent webinar and featuring contributions from Bayer Consumer Health’s Dr. Andreas Ehret and the ObvioHealth team, along with informative case studies, the whitepaper covers
- Why now is the time for a ‘new normal in consumer health claims generation
- Industry perspectives on the challenges of claims generation
- How to elevate claims with real-world data
- Uncovering the secret of consumer trust
- Applying virtual real-world research to innovation strategies
- Building a virtual trials platform
- Key benefits of virtual trials for claims development
As the world starts to look towards a post-COVID-19 future, IQVIA Consumer Health is committed to helping the consumer healthcare community successfully navigate the new normal by mobilizing our capabilities and resources to help drive innovation forward.
Download your copy now and set off on the path to uncovering compelling claims for your brands.
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