Omnichannel Marketing: From Impact to Innovation

If there’s one constant in the world of pharma marketing, it’s change. Consumers expect more personalized experiences, doctors are upping their digital use, and stakeholder engagement is growing more complex. To succeed in this environment, your marketing must become integrated, transparent, disruptive and dynamic.

Achieving the Ideal State of Orchestration

Consumers and HCPs want different things at different times through different channels.

To achieve the ideal state of orchestration, you need the right data and metrics to understand who to target, when and through what channel.

Get your Omnichannel Marketing Overview Kit!

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How to Get There: One Step at a Time

Crawl-The power of small wins | Walk-Integrating and optimizing existing campaigns | Run-Predictive campaigns that work across channels

No matter what stage you’re at in your marketing journey, we can help unify your sales and marketing to create a single commerce experience across your brand.

Our Expertise: Flexible, Powerful, Proven

Advanced Analytics - Technology - Digital Media & Insights - Advisory & Marketing Services

As your strategic partner, we can help you understand who you should target through which channels — and how much you should invest in marketing.

Why IQVIA?

Everything we do is powered by the IQVIA CORE, an unmatched set of capabilities combining domain expertise, unparalleled data, transformative technology and advanced analytics.