IQVIA OCE Digital
Create omnichannel journeys, not static destinations
OCE Digital enables marketing professionals to plan, personalize and optimize multichannel customer campaigns at scale. With continuously updated intelligent insights into HCP preferences, commercial teams can drive more effective interactions and increase the success of their marketing activities across all channels.
Key benefits of OCE Digital include:
- Integrated, real-time customer data and preferences from all past interactions, for more precise customer segmentation and targeting
- Coordination of multichannel marketing touch points for timely and personalized communications
- Contextual Next Best recommendations trigger smart suggestions in workflows to let users know which HCPs to enroll in campaigns, what content to send, and which channels to leverage for optimal campaign execution
- Actionable insights into customer journeys provide on-demand views of performance trends, channel engagement, and planned/deployed campaigns for smarter, faster decision-making
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