DermoCosmeticsReport

Under the Skin – Dermocosmetics 2022

Look into the mirror. What do you see? Does what you see make you happy?

Those questions are the crux of a global dermocosmetics market worth almost $17 billion in 2021. In some consumer’s eyes, skincare is on a par with clothing and fashion brands. Whole skincare regimes have been covered in the media and promoted by online influencers, giving the category a wide reach and – when it comes to certain brands – large, passionate followings.

At IQVIA Consumer Health we have now published Under the Skin – Dermocosmetics 2022, a 360-degree view of today’s dermocosmetics market - developed from a survey of +2,000 dermocosmetic consumers across 10 markets – exploring why:

HCPs are bigger influencers than social media stars
Education is key – Pharmacists find skincare a hard subject to tackle
Your brand’s impact on quality of life can uncover important promotional claims
Thinking beyond the product and creating a brand ecosystem drives loyalty
Price is the key factor when buying dermocosmetics online
And much more

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