Transforming Medical Affairs: The Role of Omnichannel Engagement
In this thought leadership webinar, IQVIA delves into the growing importance of medical omnichannel engagement and its impact on the life sciences industry. Medical teams are increasingly tasked with addressing emerging healthcare professional (HCP) pain points and leveraging real-world evidence to drive better patient outcomes. In this webinar, experts will explore industry trends, customer needs, and future strategies to help medical teams support HCPs in providing the best possible care for their patients.