Inbox Intelligence 2025: HCP Email Marketing Trends and Insights
Optimizing digital outreach with data-driven strategies
IQVIA’s latest white paper analyzes over 236 million emails sent to U.S.-based healthcare providers (HCPs) in 2024, offering benchmarks, trends, and actionable insights to improve email campaign performance. The report highlights the growing importance of personalization, triggered emails, and omnichannel strategies in engaging HCPs effectively.
Explore key insights such as:
- 14% YoY increase in open rates for campaigns using both broadcast and triggered emails
- Higher engagement from specialty-focused campaigns (e.g., dermatology +30%, respiratory +40%)
- Best practices for personalization, segmentation, and send-time optimization
- Device and platform trends: mobile dominates HCP email engagement
- Proven ROI: $36 return for every $1 spent on email marketing
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