Discover IQVIA's Launch Approach
Launch excellence has become a rare achievement, requiring unprecedented data, advanced analytics, domain expertise and innovative technology. The journey to a successful launch is built upon the support from clinical development through post-launch optimization. Based on three decades of launch excellence experience, supporting over 5,000 product launches and a deep analysis of 1,000 innovative launches across 120+ therapeutic areas and 100+ countries. This ebook shares IQVIA's capabilities for end-to-end support across the five success factors to maximize launch value.
Complete the form to speak with an IQVIA expert
Maximize on all launch opportunities
Resilient launches generally combine a strong clinical story, reduced healthcare burden, and high levels of engagements. IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence.
View our Launch Excellence webinar series
Join us in our ongoing launch webinar series to learn more about the top issues and trends shaping the future of successful commercial launches. We’ll cover a variety of launch topics such as digital channels for HCP engagement, overcoming oncology challenges, navigating the anti-obesity market, and driving patient-centric launches.
