2023 Everest Group’s Life Science Customer Experience Platforms PEAK Matrix® Assessment
IQVIA named a Leader
Customer experience has become a top priority for enterprises today and is pushing organizations to explore more experience-focused solutions/tools to augment traditional CRM functionalities. Life sciences enterprises are increasingly leveraging Customer Experience (CX) platforms that enhance the customer’s experience across interaction touchpoints using customer data management, content management, sales and marketing, and real-time analytics and insights.
In this research, Everest Group assessed 18 life sciences CX platform providers, naming IQVIA a Leader in this category.
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The IQVIA OCE platform was recognized for its ability to drive better customer engagement via a well-rounded portfolio of industry-leading products for commercial customer engagement. OCE provides a full spectrum of capabilities, from every personal and digital engagement need to optimization tools that ensure all resources are utilized to maximum efficiency. With embedded intelligence markers throughout, OCE additionally increases adoption of insights and ensures an optimal customer experience.
According to Everest Group, "IQVIA's OCE suite of solutions, particularly its strong customer engagement and content management capabilities, backed by actionable recommendations and analytics, are highly appreciated by clients, and they consider its experience with large biopharma companies and ability to share industry best practices as a differentiator, hence earning it a Leader position in Everest Group’s Life Sciences Customer Experience Platforms PEAK Matrix® Assessment 2023.” - Chunky Satija, Vice President, Everest Group.
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