We are pleased to announce the publication of the October 2024 edition of the Market Prognosis Global 2024-2028 report – providing unparalleled insights and forecasts for 220 countries across 11 regions - allowing you to optimize future geographic strategic planning and decision making.
In this release, discover:

  • The drivers and constraints of Global pharmaceutical sales, which will fuel growth at a CAGR of 7.4%, for sales to reach US$2275 billion by 2028.
  • Why cost containment and a restrictive pricing environment will limit pharmaceutical growth in the Major Developed markets group, despite measures to increase access to innovative medicines for cancer, chronic diseases, orphan diseases and obesity.
  • How access to innovative products, the rise of medical tourism, and expanded insurance coverage will shape the future of healthcare in South-East & East Asia in the face of pricing pressures and cost-containment measures.
  • How acceleration of drug regulatory processes, expansion of healthcare services, and integration of digital health technologies, combined with investment-friendly policies will drive pharmaceutical market growth in the Middle East.
  • How the demand of an ageing population and improvements in healthcare coverage will fuel market growth in the Latin American region, consisting of a diverse business operating environment: a robust regulatory framework in Brazil, inefficiencies in Mexico and a highly uncertain macroeconomic climate in Ecuador and Argentina.

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