Driving the Right Stakeholder Dialogue
A webinar and blog series
In today’s healthcare system that is continuously striving to improve innovation, equity, quality, and value, Medical Affairs serves a strategic function in shaping evidence during product development, for successful product launches, and when answering new medical questions.
In this series, IQVIA subject matter experts and pharmaceutical industry collaborators will explore how Medical Affairs engages experts and ensures evidence is articulated to educate, communicate, and maximize value for patients, providers, and payers. Our agenda will feature actionable ways Medical Affairs can support favorable patient outcomes, contribute to research designs and treatment paradigms, and promote innovation in healthcare by fostering intelligent conversations between life science companies and other healthcare stakeholders.