New Campaign Description field on MQL task and Insights from the Consumer Health AI-powered Google Performance Max campaign. The recording is here.
This month we look at the IQVIA.com Navigation Redesign and Paid Search Performance on MPH. The recording can be accessed here.
Lesson learned from LinkedIn Advertising campaigns for RWS and Asset publishing form move from VIA. The recording can be accessed here.
Introduction to Paid Campaign Resources and Demo on how to pull website metrics using Marketing Performance Hub. The recording can be accessed here.
Keep Marketing Performance Hub (MPH) dashboards accurate: Self-Reported data. The recording can be accessed here.
New commercialization website update and review of website forms and processes for submitting content to the web team. The recording can be accessed here.
Using the Outreach Calendars and the new contact upload process. The recording can be accessed here.
Overview of New MQL field in ON24, External Activity Upload process and SEO Services. The recording can be accessed here.
Overview of forms and segmentation. The recording can be accessed here.
Overview of Sponsored Messaging Ads and Click to Message Ads in LinkedIn. The recording can be accessed here.
Overview of the new Marketing Performance Hub and how to use it. The recording can be accessed here.
Overview of the website request form and process. The recording can be accessed here.
Overview of the new website modules. The recording can be accessed here.
Overview of the LinkedIn Sponsored Messaging Ad Formats. A recording can be accessed here.
Reviewing recent updates to the Toolbox, Web Modules and Lead Source values. A recording can be accessed here.
Highlighting best practices around segmentation. A recording can be accessed here.
Learn more about the Tagging and Taxonomy used on the IQVIA.com Website. A recording can be accessed here.
A review of the Eloqua Sales Tools available within Salesforce and their capabilities. A recording can be accessed here.
A look at some of the key considerations for Paid Campaign activity. A recording can be accessed here. Google Template here. LinkedIn Template here
Learn more about our new IQVIA.com Search dashboard as well as new request types added to the Website request form. A recording can be accessed here
Answers to some of the questions and feedback from the Marketing Operations Survey. A recording of this presentation can be found here
Learn about some of the fundamental email marketing best practices. A recording of this presentation can be found here
Learn more about SEO Best Practices in this second part to the overview provided previously. A recording of this can be found here
Learn more about the MQL journey and what you can do to help the process. A recording of this can be found here
An overview of top performing campaigns from 2023 across different channels.
An overview of the updated Toolbox design and new Marketer Dashboard
In this session we review some best practices around the use of forms.
Overview of campaign successes that RWS had in 2022 and suggestions for Best Practice
Overview of the new email and landing page templates available
A look at some of the key KPIs you can be using to measure the success of your campaign.
Learn more about email planning and tools the MA team have in place to help manage email frequency
In this session we look at a new and improved way to tag content, based on Solutions.
In this session we review the updated process for external activity uploads
