Essential insights for Life Science brand and strategic planning
- With the UK health environment increasingly challenged and complex, a clear understanding of the policy landscape for 2024/25 is essential for brand and strategic planning in the Life Science industry.
- Each year, the health policy experts in the IQVIA Value and Access team develop a PESHTLE analysing the health policy of the Political, Economic, Social, Health System, Technology, Legal and Environmental landscape.
- The PESHTLE provides the basis for IQVIA’s landscape assessment giving brand and strategic planning teams the intelligence to make better business decisions and strategically position products and services to optimise wider system benefit, enabling stronger collaboration with the NHS to ensure alignment across the healthcare ecosystem.
- IQVIA landscape assessments can provide tailored, intelligence-led insights and recommendations at any stage in your brand journey, powered by unrivalled proprietary data assets, a multidisciplinary team of expert consultants and a unique HCP advisory network gives us an unprecedented understanding of healthcare system impact on life science organisations
If you would like a copy of the PESHTLE or would like to speak to a member of the team to understand how we can support with your external strategic position, please complete the form below:
