Primary Research Redefined
With more data than ever and a growing number of factors influencing therapy decision-making, integration is the key to finding better answers to your most critical research questions.
Primary Intelligence’s integrated research solutions capture all five of the interconnected cycles driving today’s complex markets.
Connect cause and effect to drive new starts and increase lifetime patient value
Understand execution and effectiveness within and across these cycles to improve brand performance
Assess the competitive actions and stakeholder inputs influencing each cycle to maximize brand performance at launch and across all stages of the lifecycle
We Offer a Broad Range of Solutions to Help You Plan, Promote and Perform
- Market Sizing & Assessment
- Product Profile Optimization
- Demand Assessment & Planning
- Patient Journey
- KOL Identification & Mapping
- Positioning & Communications Development
- Strategic Segmentation
- Creative Concept & Sales Aid Testing
- Message Development & Testing
- Message Execution & Quality
- Detail Execution & Quality
- Specialty Sales Model Design
- Channel Assessment & Optimization
- OTC Claims Validation
- Brand Equity Mapping
- Precision Brand Performance
- Integrated ATU & Brand Tracking
- Point-of-Care & Custom Chart Audits
- Detail & Message Effectiveness
- Triggered POP Insights
- Non-Personal/Digital Effectiveness
- OTC & Medical Device HCP Promotion Effectiveness
IQVIA and Primary Intelligence
Primary Intelligence leverages the data assets, domain expertise, advanced analytics and transformative technology of the IQVIA CORE.
