Primary Research Redefined
With more data than ever and a growing number of factors influencing therapy decision-making, integration is the key to finding better answers to your most critical research questions.
Primary Intelligence’s integrated research solutions capture all five of the interconnected cycles driving today’s complex markets.
Assess the competitive actions and stakeholder inputs influencing each cycle to maximize brand performance at launch and across all stages of the lifecycle
We Offer a Broad Range of Solutions to Help You Plan, Promote and Perform
- Brand Equity Mapping
- Precision Brand Performance
- Integrated ATU & Brand Tracking
- Point-of-Care & Custom Chart Audits
- Detail & Message Effectiveness
- Triggered POP Insights
- Non-Personal/Digital Effectiveness
- OTC & Medical Device HCP Promotion Effectiveness
IQVIA and Primary Intelligence
Primary Intelligence leverages the data assets, domain expertise, advanced analytics and transformative technology of the IQVIA CORE.