Predictive patient insights
Empower your sales force with AI/ML insights
In today's fast-paced market, commercial leaders need a powerful tool to quickly identify healthcare providers (HCPs) and accurately predict their prescribing behaviors. IQVIA’s LAAD Predictive Therapy Change Index (PTCI) combines the power of IQVIA’s Longitudinal Adjudicated Access Data (LAAD) with advanced artificial intelligence and machine learning (AI/ML) capabilities to provide dynamic predictions and actionable insights.
Why choose PTCI?
- Accurate Predictions: Harness the power of AI/ML to predict HCP prescriber patterns in key therapeutic areas such as immunology, asthma, and obesity.
- Targeted Outreach: Receive a prioritized list of HCPs most likely to change therapy, enabling your sales team to deliver the right message at the right time.
- Seamless Integration: Fully link PTCI to your existing LAAD solution and enable it instantly.
- Operational Efficiency: Turn retrospective LAAD claims into actionable predictive patient behavior, leveraging the complete LAAD database for model output.
Key benefits
- Real-Time Insights: Obtain dynamic predictions and adjustments of call plans for effective quarterly sales planning.
- Enhanced Commercial Analytics: Track potential dynamic patients and assess conversions based on call activity.
- Optimized Speaker Bureau: Match invited attendees to program topics based on patient opportunity.
Download the fact sheet to unlock the full potential of your sales force with IQVIA’s LAAD Predictive Therapy Change Index (PTCI).
Download the fact sheet to see how PTCI can transform your sales and growth strategies.
