With consumers becoming more informed and regulatory landscapes evolving, it's crucial to have a robust strategy for evidence generation that resonates with both your customers and health care professionals – and today real-world evidence (RWE) can keep your brands ahead of the curve.

Welcome to the three-part series: Revolutionizing Non-Label Claims with Real-World Evidence, featuring valuable insights from Bayer Consumer Health, Dentaid, Haleon, and the Global Self-Care Federation.

In this comprehensive series, gain access to the below 3 whitepapers:

  • Part 1 - Unleashing Claims Innovation with RWE Methodologies (now available)
  • Part 2 - The Power of RWE in Marketing and Research (now available)
  • Part 3 - Bringing real-world experiences to life with new claims (now available)

Complete the form on this page to download to the series and begin harnessing the full potential of RWE for your consumer health products.

This is also available to download in French here, or in Spanish here
By selecting this box, I consent to receiving marketing communications and information about IQVIA's offering by email.

Copyright © 2025 IQVIA Holdings Inc. and its affiliates. All rights reserved. Privacy Statement

DO NOT SELL MY PERSONAL INFORMATION