Marketing Operations Toolbox

Reports

Below are all the helpful reports that we have on file. If you need a specific report not listed below, please fill out the form at the bottom of this page.

Email Benchmarks

It's a running 12-month analysis of all email outreaches that we've compiled to show you how you're delivery is doing in comparison to benchmarks.

Take a look
Marketing Database Coverage Report

How many contacts are in X bullseye this month? How many contacts are in X industry this month? What about by company size, country, region, therapeutic area or maybe something else? Look here!

Take a look
MQLs

A monthly report of MQLs performance by channel, industry, business unit, marketer, and campaign.

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Gated Content Form Submission

A year to date report of all the form submissions/downloads of gated assets on IQVIA.com.

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Net New Contacts

NNCs’ with the following copy ‘A monthly report of Net New Contacts generated by all Lead Sources.

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Marketing Sourced Opportunities

A year to date report of Marketing Sourced Opportunities, Opportunities created from MQL tasks - SQLs and Pipeline for the year

Take a look

Below are some reporting templates which you may find useful

Campaign Reporting Template

This template is an example campaign reporting PPT template used by the US team

Take a look
Campaign Organization Template

This template is an example campaign organization smartsheet template used by the RDS team

Take a look
Measurement Framework and KPI Template

This template is the measurement framework PPT template and KPI channel slides

Take a look

Report Request

If you still need to request a bespoke report then please use the form linked here

Interpreting your metrics and visualizers, definitions and what they mean for your outreach

Understanding your clickthrough visualizer

image reports

Think of this like a heatmap of activity for your email. This shows the breakdown of all engagment that takes place in your email. As you can see, the CTA of "Download Pearls of Wisdom and the image (containing a link) are by far the most active links in this email.

If the email report shows that you had 100 clicks, you should believe that 42 clicks were on the button. 100 * 42% = 42 clicks. And, there was another 42 clicks on the image itself.

Please note, this is not a representation of everyone that was delivered the email or everyone that has opened an email. This is ONLY showing those that engaged in an email by clicking any of the links.

Clicks / Engagement / Targeting


Clicks signify the strength of your content, an association between your content delivered and your audience's desires and/or the freshness of your list. High clicks mean the content is relevant to your audience and your list is fresh. Low clicks can signify a disconnect between your delivery and the audience expectations, weak targeting or a stale database.

Total Clickthroughs


A sum total of every time any link was clicked in your email. This includes clicks on the unsubscribe link and clicks on the "View in web browser" link.

Total Unique Clickthroughs


How many times did a unique reader click on a link in your email? Whereas Total Clickthroughs measure how many clicks are made, a Unique Clickthrough only measures the first time that a unique receipient performs a click. If there are 3 links in your email and a reader clicks all of the links 1 time each, it counts as 1 click. If a single reader clicks the same link 3 times, it's still counted as only 1 click.

Clickthrough Rate


Total clickthroughs divided by total emails delivered.

Unique Clickthrough Rate


Total unique clickthroughs divided by total emails delivered.

Click-to-Open Rate (CtO)


Percentage comparison of Unique Clickthroughs divided by Unique Opens. This is the best way to tell if your content is on par with what the audience expects to be delivered. It shows those that engaged with your content in relation to those that opened. If you have a low CtO Rate, you should consider adjusting your content for the audience.

Opens / Subject Line Performance / Targeting


Opens can signify the strength of your subject line or the freshness of your list. High opens mean the subject line is relevant to your audience and your list is fresh. Low opens can signify a poorly written subject line, weak targeting or a stale database.

Total Unique Opens


The number of unique times a given delivery is opened by an individual. To acheive this, a tiny, 1px tracking image is placed in the email. An open counts when a user downloads the images in an email which includes the tracking image. Whereas total opens counts every time a recipient opens an email, a Unique open will only count the first time a receipient opens your email, regardless of how many other times they may view it.

Open Rate


Total emails opened divided by total emails delivered.

Unique Open Rate


Total unique emails opened divided by total emails delivered.

Bounces / List Freshness / Targeting


Bounces are a good way to judge how fresh your list is. They signify the emails sent that could not be delivered to the recipient's inbox. More importantly, bounces play a role in our "Sender Score" which is what helps a company's server determine whether or not our message ends up in a spam folder or blocked entirely.

Hard Bounces


The number of emails that could not be delivered due to invalid or closed email addresses. These will never be able to be delivered, therefore Eloqua automatically excludes instances of these from future sends.

Soft Bounces


The number of emails that could not be delivered due to a temporary problem with a valid email address - this could be a full inbox or recipient company's server experiencing technical issues. By default Eloqua tries to resend the message over a 48 hour period. If Eloqua notices 3 of the same bounce message from 3 campaigns over the course of 12 months, Eloqua will automatically mark a soft bounce as a hard bounce.

Hard Bounce Rate


Total hard bounces divided by total sends

Soft Bounce Rate


Total soft bounces divided by total sends