Below are all the helpful reports that we have on file. If you need a specific report not listed below, please fill out the form at the bottom of this page.
It's a running 12-month analysis of all email outreaches that we've compiled to show you how you're delivery is doing in comparison to benchmarks.
How many contacts are in X bullseye this month? How many contacts are in X industry this month? What about by company size, country, region, therapeutic area or maybe something else? Look here!
A monthly report of MQLs performance by channel, industry, business unit, marketer, and campaign.
A year to date report of all the form submissions/downloads of gated assets on IQVIA.com.
Below are some reporting templates which you may find useful
This template is an example campaign reporting PPT template used by the US team
Interpreting your metrics and visualizers, definitions and what they mean for your outreach
Understanding your clickthrough visualizer
Think of this like a heatmap of activity for your email. This shows the breakdown of all engagment that takes place in your email. As you can see, the CTA of "Download Pearls of Wisdom and the image (containing a link) are by far the most active links in this email.
If the email report shows that you had 100 clicks, you should believe that 42 clicks were on the button. 100 * 42% = 42 clicks. And, there was another 42 clicks on the image itself.
Please note, this is not a representation of everyone that was delivered the email or everyone that has opened an email. This is ONLY showing those that engaged in an email by clicking any of the links.
Clicks / Engagement / Targeting
Clicks signify the strength of your content, an association between your content delivered and your audience's desires and/or the freshness of your list. High clicks mean the content is relevant to your audience and your list is fresh. Low clicks can signify a disconnect between your delivery and the audience expectations, weak targeting or a stale database.
Total Clickthroughs
A sum total of every time any link was clicked in your email. This includes clicks on the unsubscribe link and clicks on the "View in web browser" link.
Total Unique Clickthroughs
How many times did a unique reader click on a link in your email? Whereas Total Clickthroughs measure how many clicks are made, a Unique Clickthrough only measures the first time that a unique receipient performs a click. If there are 3 links in your email and a reader clicks all of the links 1 time each, it counts as 1 click. If a single reader clicks the same link 3 times, it's still counted as only 1 click.
Clickthrough Rate
Total clickthroughs divided by total emails delivered.
Unique Clickthrough Rate
Total unique clickthroughs divided by total emails delivered.
Click-to-Open Rate (CtO)
Percentage comparison of Unique Clickthroughs divided by Unique Opens. This is the best way to tell if your content is on par with what the audience expects to be delivered. It shows those that engaged with your content in relation to those that opened. If you have a low CtO Rate, you should consider adjusting your content for the audience.
Opens / Subject Line Performance / Targeting
Opens can signify the strength of your subject line or the freshness of your list. High opens mean the subject line is relevant to your audience and your list is fresh. Low opens can signify a poorly written subject line, weak targeting or a stale database.
Total Unique Opens
The number of unique times a given delivery is opened by an individual. To acheive this, a tiny, 1px tracking image is placed in the email. An open counts when a user downloads the images in an email which includes the tracking image. Whereas total opens counts every time a recipient opens an email, a Unique open will only count the first time a receipient opens your email, regardless of how many other times they may view it.
Open Rate
Total emails opened divided by total emails delivered.
Unique Open Rate
Total unique emails opened divided by total emails delivered.
Bounces / List Freshness / Targeting
Bounces are a good way to judge how fresh your list is. They signify the emails sent that could not be delivered to the recipient's inbox. More importantly, bounces play a role in our "Sender Score" which is what helps a company's server determine whether or not our message ends up in a spam folder or blocked entirely.
Hard Bounces
The number of emails that could not be delivered due to invalid or closed email addresses. These will never be able to be delivered, therefore Eloqua automatically excludes instances of these from future sends.
Soft Bounces
The number of emails that could not be delivered due to a temporary problem with a valid email address - this could be a full inbox or recipient company's server experiencing technical issues. By default Eloqua tries to resend the message over a 48 hour period. If Eloqua notices 3 of the same bounce message from 3 campaigns over the course of 12 months, Eloqua will automatically mark a soft bounce as a hard bounce.
Hard Bounce Rate
Total hard bounces divided by total sends
Soft Bounce Rate
Total soft bounces divided by total sends