Adapt to the Big Squeeze
Explore strategies to address demand and margin challenges
Brands everywhere are under pressure, as both demand and margin challenges converge. Symptoms of the “Big Squeeze” can be seen in reduced budgets, restricted and/or misallocated sales resources, incorrect financial accruals, investment uncertainty, and more missed forecasts than can easily be counted. Manufacturers across the industry – large and small – struggle to diagnose and adjust to market and margin dynamics in time to be effective in developing and implementing mitigation strategies.
In today’s complex healthcare environment, it is critical that you increase your visibility into and understanding of the continuously evolving influences of Payer, Provider, and Patient stakeholders to empower you to make informed business decisions that drive results from beginning to end of your product’s lifecycle.
IQVIA’s goal is to help your organization achieve product value and performance, optimal patient access, and operational excellence through: