DTC Advertising

In the New Era of Television

In today’s evolving marketplace, pharma advertisers need a TV data strategy.

We talked to buy and sell side leaders in DTC. This report helps break down the space for marketers and provides a diagnosis for success when it comes to:

What the evolution of streaming means for pharma marketers
How to balance patient centricity with consumer privacy
Asking the right questions of DTC measurement
Selecting trusted partners for navigating the new world of video

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