DTC Advertising
In the New Era of Television
In today’s evolving marketplace, pharma advertisers need a TV data strategy.

We talked to buy and sell side leaders in DTC. This report helps break down the space for marketers and provides a diagnosis for success when it comes to:

  • What the evolution of streaming means for pharma marketers
  • How to balance patient centricity with consumer privacy
  • Asking the right questions of DTC measurement
  • Selecting trusted partners for navigating the new world of video
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