In the New Era of Television
In today’s evolving marketplace, pharma advertisers need a TV data strategy.
We talked to buy and sell side leaders in DTC. This report helps break down the space for marketers and provides a diagnosis for success when it comes to:
- What the evolution of streaming means for pharma marketers
- How to balance patient centricity with consumer privacy
- Asking the right questions of DTC measurement
- Selecting trusted partners for navigating the new world of video