Global Marketing Operations enables and supports BU marketers in driving business impact for IQVIA by reaching and engaging customers across channels.
Some of the key things that we do are:
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Activate and implement campaign tactics across diverse channels
(i.e., email, website, social etc.)
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Provide direct partnership & support for marketing stakeholders
(i.e., design, deploy, monitor, optimize with GBUS/RBUS etc.)
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Lead a Center of Excellence for marketing analytics and insight
(i.e., guidance/support to marketers, enterprise level reports, GBU/ RBU Dashboards etc.)
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Enhance and manage IQVIA's marketing technology and processes
(i.e., 25+ platforms and integrations, experimentation, best practices, communications etc.)
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Supervise key global marketing domains
(i.e., privacy/compliance, marketing data, acquisition integration etc.)
The team is organized into four pillars led by:
