Marketing Operations Toolbox

Support sales action: Provide clear campaign descriptions

2025 BCS and Marketing Operations EOY survey

Harness the power of Marketing Performance Hub

2025 LinkedIn Paid Benchmarks: Key insights

Follow LEAN connection: Your weekly LEAN advantage

Discover IQVIA.com's enhanced navigation: Find what you need faster and easier

Simplifying campaign structure: New hierarchy terms in LinkedIn campaign manager

Performance Max campaign data integrated on the Marketing Performance Hub (MPH)

Expand paid social reach with LinkedIn audience network

Driving efficiency and cash flow: EMEA billing process transformation

Streamlining asset publishing: VIA form moves to Smartsheet for enhanced efficiency

Improve campaign reporting with our updated UTM guidance

Turn user questions into traffic with new AI monitoring

Make smarter marketing decisions: Explore the new and updated Marketing Performance Hub dashboard documentation

Lean thinking in action: Transforming new hire background checks

Power up your paid campaigns with tools and expertise

Accelerate website updates with these image submission tips

View all your marketing and event requests in one place

The definition index: Clarifying KPIs, acronyms & more

Which Lean trainings fit you best? Register today!

Unlock smarter insights: AI filter now live on campaign performance page

Creative ways to use AI: Enhance Google Ads using Generative AI

Inside the commercialization website revamp: Strategy, execution and tools in action

The definition index: Clarifying KPIs, acronyms & more

Lean-driven success in merger and acquisitions

Small Updates with big impacts: Review self-reported data regularly

Eloqua update: Send Time Optimization

Introducing Generative AI in Eloqua: Smarter subject lines and content creation

Support Inside Sales teams with MQL triage instructions

Best Practice – Website request forms

July office hours recap: outreach calendar and contact upload process

A reflection on our advanced LEAN training class

Updates to the Marketing Insights Hub

New update on the IQVIA website: Regional navigation & second CTA Hero button

Multichannel Marketing: Avoid audience overlap with outreach calendar

Update on list exclusions in Eloqua for Quebec region

Turning interest into action: A deep dive into forms and MQLs

June office hours recap: ON24 MQL form update, SEO guide and more

Introducing LEAN brainstorming 2.0

Enhance MQL quality from ON24 webinar registrations

Improved process for URL reporting group tags

Explore the enhanced SQL performance page

The art of positioning: Building strong brand identities

New guide to Search Engine Optimization (SEO)

Best practices: Drive quality MQLs with segmentation and forms

Enhancing LEAN Facilitator engagement

New features added to the Marketing Performance Hub along with 2 new training videos

Newly designed breadcrumb navigation and FAQ module released for IQVIA.com

Supercharge your ad copy with IQVIA GenAI writing tool and Microsoft Copilot

Review and update your marketing claims in the database

Best practices: Benefits of Sponsored Messaging Ads and Click-to-message Ads

Revolutionizing LEAN analysis with Copilot

Check out the latest updates to the Marketing Insights Hub

Optimize your content strategy for SEO with IQVIA.com Search Dashboard

Introducing the Featured Blogs module for IQVIA.com

2025 LinkedIn advertising benchmarks: key metrics for success

Best practices: PowerBI tips and tricks

Congratulations to the winners of the 2024 Lean Award

Let your experts do the speaking: Audio clip modules now available on IQVIA.com

Your feedback matters: Take our Marketing Operations survey

Boost engagement with LinkedIn click-to-message ads

Optimize your marketing performance hub experience: a smarter way to request reports

Best practices: optimizing website request intake

Boost your career with LEAN expertise

Rollout for Marketing Performance Dashboards Begins

What is the Claims Database and why do we have one?

Google Performance Max: Everything you Need to Know

Best Practices: Website Modules Announcement

Learn More About the LEAN Tool – Just Do It

2024 IQVIA.com Module Recap

Campaign Member Donut Chart Returns in Salesforce

Inside Sales Mastery Series: Elevate Your Skills

New Tracking Capabilities from ON24 Allow for UTMs

Best Practices: LinkedIn Sponsored Messaging Ad Formats Presented Last Month

Objective-based Pricing for LinkedIn Advertising

LEAN Leads Connect You with the Business

Learn How to Use Basic and Custom Reports in Salesforce

Third-party Cookies in Salesforce

LinkedIn Message Ads: Everything You Need to Know.

Best Practices: Hot Topics 2 Presented Last Month

IQVIA’s YouTube Strategy

2025 LEAN Training Now Available

Improved Parent Campaign Management Saves Marketers Time

Introducing the New Feature Story Module for Our Website

New Lead Source Values Now Available

The Art and Science of Segmentation

Changes to the Asset Request Form on VIA

Nominate Your EXTRAordinary Facilitators for the 2024 EXTRA Lean Award by 29 November

Updated Timing for MQL Creation from ON24 Checkbox

Review IQVIA’s Updated Direct Marketing Guidance

Explore New Website Modules to Improve Customer Experience

Learn More About IQVIA.com Tagging and Taxonomy

Google Ads to Deprecate Enhanced Cost-Per-Click for Search and Display Ads

LEAN - Critical in Stroke Management

Boosting MQL Collection in our Cvent Event Platform

IQVIA and LinkedIn Marketing Solutions: A Guide to Invoicing and Billing Management

Marketing Operations Toolbox Enhancements

Overview of Eloqua Sales Tools

Data Hygiene Program Enhancing Marketing Database Quality

Invitation: E3 (Events Community Chat) - Q4 2024

Inspiring Story: Lean Benefits Continue to Stand the Test of Time After two Years.

Improve MQL Management in Salesforce with our New Training Guide

Key Considerations for Paid Campaign Activity

Improvements to the Marketer Request Dashboards

Boost Email Engagement with New A.I. Features - Send Time Optimization

Google Ads Launches A.I. Powered Brand Recommendations

Reporting Changes for Onsite Video and Sponsored Messaging Campaigns on LinkedIn

Get Certified as an IQVIA Lean Automation Champion

Best Practice Guidelines for Effective Reporting

Inform Your SEO with Our New IQVIA.com Search Dashboard

Website Enhancements for Improved Functionality and Customer Experience

Automatically Sync Your Madison Logic Campaigns

Drive Campaign Performance from AI Powered Search Ads

New Co-promotional Guidelines for Social Media

7 Languages Now Available in the Lean Awareness eLearning

New Asset Graphics Available for IQVIA.com

Survey Feedback and Hot Topics

Website Release: Enhancements for Improved Functionality and Customer Experience

Enable Sales Colleagues with Eloqua Engage and Profiler

2024 Latest Paid LinkedIn Benchmarks

Career Connections - The LEAN way to own your IQVIA career

Data Hygiene Program: New Marketable Contacts Added to Db

Email Fundamentals for Better Campaigns

Website Technology Upgrade Completed

Boost your organic posts performance with LinkedIn paid boosting.

Get certified as an IQVIA Lean Automation Champion

IQVIA’s GenAI Writing Tool Now Available

Generative AI Pilot: Marketing Content Creation

Are You or Your Vendors Conducting MQL Form Tests?

Report Requests and FAQs

IQVIA Social Media Employee Advocacy Approach

Are you about to run a virtual (remote) Kaizen or workshop?

Enhanced ON24 Integration Now Includes MQL Checkbox on Registration Page

Updated Smartsheet Calendar Links

CoPilot For Web Now Available

Website Content Module Experiment: Tab Module Performs Best

LinkedIn Launches Predictive Audiences

2023 Extra Lean Award

Participate in our Marketing Operations Survey – Last Call

Data Hygiene Program Enhancing Marketing Database Quality

Meet IQVIA’s Global Privacy Team

Optimizing your IQVIA Marketing Channels: MQLs vs SQLs

Eloqua Engage Updates – Coming Soon

Marketing Operations Survey

Marketer Dashboard Now Includes Webinars and Events

New Guides on Marketing Operations Toolbox

Review of 2023 Key Best Practices

2023 Latest Paid LinkedIn Benchmarks

Boost your Lean Experience with Digital Workspace

2023 Holiday Card templates

Call for 2024 Marketing Plans

Website Release

Universal Analytics Properties

LinkedIn Organic Carousel Feature Phase Out

Register for 2024 Lean trainings today

Redesigned Marketing Operations Toolbox and New Marketer Dashboard

On-Demand Webinar Strategy and Trend

Website Release: Enhancements for Improved Functionality and Customer Experience

Data Hygiene Program Enhancing Marketing Database Quality

IQVIA's Global Social Media Content Calendar Link Update

30 minutes is all it takes to start your Lean Journey at IQVIA

Website CTA color experiment

Capitalization Tips for Website Copy

Improve Your SEO Performance: Actionable Next Steps

Optimizing Your IQVIA Marketing Channels: MQLs vs. SQLs

Be Secure: Password Protect the ON24 Webinar Backroom

Website Release: Enhancements for Improved Functionality and Customer Experience

Listen to the latest Global MarComms Community Call

IQVIA.com Enhancements Update

Synergize Google Ads and Analytics for Paid Search Success

Enhanced Reporting: Parent Campaign Field in MQL and SQL reports

CRM Enhancement - Reporting Group

Recap of August Social Media Office hours call

Data Hygiene Program Enhancing Marketing Database Quality

Maximize Website Engagement with Tab Module Headlines and Numbered Icons

IQVIA.com Enhancements Update

Reminder: Organic Social Requests Now on the Marketing Operations Toolbox

Reminder: Website Requests Now on the Mktg Ops Toolbox

Transitioning to GA4: Unlocking Enhanced Data Insights

New Intake Forms & Updated Toolbox

Organic Social Forms Transitioning to SmartSheet in July

Social Media Open Office Hours: Attend the Next Session

Exciting Updates Coming to the Marketing Operations Toolbox

Introducing New Master Brand Templates with a Fresh Look

RWS Campaign Successes

Enhanced Customer Experience: Exciting Updates to IQVIA.com's Contact Us Form and Page

Discover the Power of Hybrid Landing Pages

How to Plan Your Content for Global Social Channels

Find out how a country leader and his team are transforming IQVIA’s ESG People, Public, Planet mission into reality

Track Your Success: Report MQLs and SQLs by Parent Campaign

New Email and Landing Page Templates

Enable Sales Colleagues with Eloqua Engage and Profiler

Introducing the New Document Ads Format on LinkedIn

Check Out IQVIA’s Global Social Media Content Calendar

Add Personality to Your Web Modules with Flexible Color Options

Simplified and Improved MQL Status Values in Salesforce

Updated Email and Landing Page Templates

LinkedIn Ad MQL Forms Enhancement

Website: Rich Text Module Usage Guidance

Increase Social Media Engagement

Why do we call it LEAN for Sustainability?

Gain more insights around your organic social media posts

IQVIA.com Redesign

Email Fundamentals for Better Campaigns

Social Media Content Types

Key Strategies of the Top Performing Email Campaign of 2022

Best Practice: Understanding the MQL Journey

Marketing Operations Toolbox Feature

2023 Paid LinkedIn Benchmarks

New environmental sustainability focused Community at IQVIA