Newsletters
Discover IQVIA.com's enhanced navigation: Find what you need faster and easier
Simplifying campaign structure: New hierarchy terms in LinkedIn campaign manager
Performance Max campaign data integrated on the Marketing Performance Hub (MPH)
Expand paid social reach with LinkedIn audience network
Driving efficiency and cash flow: EMEA billing process transformation
Streamlining asset publishing: VIA form moves to Smartsheet for enhanced efficiency
Improve campaign reporting with our updated UTM guidance
Turn user questions into traffic with new AI monitoring
Make smarter marketing decisions: Explore the new and updated Marketing Performance Hub dashboard documentation
Lean thinking in action: Transforming new hire background checks
Power up your paid campaigns with tools and expertise
Accelerate website updates with these image submission tips
View all your marketing and event requests in one place
The definition index: Clarifying KPIs, acronyms & more
Which Lean trainings fit you best? Register today!
Unlock smarter insights: AI filter now live on campaign performance page
Creative ways to use AI: Enhance Google Ads using Generative AI
Inside the commercialization website revamp: Strategy, execution and tools in action
The definition index: Clarifying KPIs, acronyms & more
Lean-driven success in merger and acquisitions
Small Updates with big impacts: Review self-reported data regularly
Eloqua update: Send Time Optimization
Introducing Generative AI in Eloqua: Smarter subject lines and content creation
Support Inside Sales teams with MQL triage instructions
Best Practice – Website request forms
July office hours recap: outreach calendar and contact upload process
A reflection on our advanced LEAN training class
Updates to the Marketing Insights Hub
New update on the IQVIA website: Regional navigation & second CTA Hero button
Multichannel Marketing: Avoid audience overlap with outreach calendar
Update on list exclusions in Eloqua for Quebec region
Turning interest into action: A deep dive into forms and MQLs
June office hours recap: ON24 MQL form update, SEO guide and more
Introducing LEAN brainstorming 2.0
Enhance MQL quality from ON24 webinar registrations
Improved process for URL reporting group tags
Explore the enhanced SQL performance page
The art of positioning: Building strong brand identities
New guide to Search Engine Optimization (SEO)
Best practices: Drive quality MQLs with segmentation and forms
Enhancing LEAN Facilitator engagement
New features added to the Marketing Performance Hub along with 2 new training videos
Newly designed breadcrumb navigation and FAQ module released for IQVIA.com
Supercharge your ad copy with IQVIA GenAI writing tool and Microsoft Copilot
Review and update your marketing claims in the database
Best practices: Benefits of Sponsored Messaging Ads and Click-to-message Ads
Revolutionizing LEAN analysis with Copilot
Check out the latest updates to the Marketing Insights Hub
Optimize your content strategy for SEO with IQVIA.com Search Dashboard
Introducing the Featured Blogs module for IQVIA.com
2025 LinkedIn advertising benchmarks: key metrics for success
Best practices: PowerBI tips and tricks
Congratulations to the winners of the 2024 Lean Award
Let your experts do the speaking: Audio clip modules now available on IQVIA.com
Your feedback matters: Take our Marketing Operations survey
Boost engagement with LinkedIn click-to-message ads
Optimize your marketing performance hub experience: a smarter way to request reports
Best practices: optimizing website request intake
Boost your career with LEAN expertise
Rollout for Marketing Performance Dashboards Begins
What is the Claims Database and why do we have one?
Google Performance Max: Everything you Need to Know
Best Practices: Website Modules Announcement
Learn More About the LEAN Tool – Just Do It
2024 IQVIA.com Module Recap
Campaign Member Donut Chart Returns in Salesforce
Inside Sales Mastery Series: Elevate Your Skills
New Tracking Capabilities from ON24 Allow for UTMs
Best Practices: LinkedIn Sponsored Messaging Ad Formats Presented Last Month
Objective-based Pricing for LinkedIn Advertising
LEAN Leads Connect You with the Business
Learn How to Use Basic and Custom Reports in Salesforce
Third-party Cookies in Salesforce
LinkedIn Message Ads: Everything You Need to Know.
Best Practices: Hot Topics 2 Presented Last Month
IQVIA’s YouTube Strategy
2025 LEAN Training Now Available
Improved Parent Campaign Management Saves Marketers Time
Introducing the New Feature Story Module for Our Website
New Lead Source Values Now Available
The Art and Science of Segmentation
Changes to the Asset Request Form on VIA
Nominate Your EXTRAordinary Facilitators for the 2024 EXTRA Lean Award by 29 November
Updated Timing for MQL Creation from ON24 Checkbox
Review IQVIA’s Updated Direct Marketing Guidance
Explore New Website Modules to Improve Customer Experience
Learn More About IQVIA.com Tagging and Taxonomy
Google Ads to Deprecate Enhanced Cost-Per-Click for Search and Display Ads
LEAN - Critical in Stroke Management
Boosting MQL Collection in our Cvent Event Platform
IQVIA and LinkedIn Marketing Solutions: A Guide to Invoicing and Billing Management
Marketing Operations Toolbox Enhancements
Overview of Eloqua Sales Tools
Data Hygiene Program Enhancing Marketing Database Quality
Invitation: E3 (Events Community Chat) - Q4 2024
Inspiring Story: Lean Benefits Continue to Stand the Test of Time After two Years.
Improve MQL Management in Salesforce with our New Training Guide
Key Considerations for Paid Campaign Activity
Improvements to the Marketer Request Dashboards
Boost Email Engagement with New A.I. Features - Send Time Optimization
Google Ads Launches A.I. Powered Brand Recommendations
Reporting Changes for Onsite Video and Sponsored Messaging Campaigns on LinkedIn
Get Certified as an IQVIA Lean Automation Champion
Best Practice Guidelines for Effective Reporting
Inform Your SEO with Our New IQVIA.com Search Dashboard
Website Enhancements for Improved Functionality and Customer Experience
Automatically Sync Your Madison Logic Campaigns
Drive Campaign Performance from AI Powered Search Ads
New Co-promotional Guidelines for Social Media
7 Languages Now Available in the Lean Awareness eLearning
New Asset Graphics Available for IQVIA.com
Survey Feedback and Hot Topics
Website Release: Enhancements for Improved Functionality and Customer Experience
Enable Sales Colleagues with Eloqua Engage and Profiler
2024 Latest Paid LinkedIn Benchmarks
Career Connections - The LEAN way to own your IQVIA career
Data Hygiene Program: New Marketable Contacts Added to Db
Email Fundamentals for Better Campaigns
Website Technology Upgrade Completed
Boost your organic posts performance with LinkedIn paid boosting.
Get certified as an IQVIA Lean Automation Champion
IQVIA’s GenAI Writing Tool Now Available
Generative AI Pilot: Marketing Content Creation
Are You or Your Vendors Conducting MQL Form Tests?
Report Requests and FAQs
IQVIA Social Media Employee Advocacy Approach
Are you about to run a virtual (remote) Kaizen or workshop?
Enhanced ON24 Integration Now Includes MQL Checkbox on Registration Page
Updated Smartsheet Calendar Links
CoPilot For Web Now Available
Website Content Module Experiment: Tab Module Performs Best
LinkedIn Launches Predictive Audiences
2023 Extra Lean Award
Participate in our Marketing Operations Survey – Last Call
Data Hygiene Program Enhancing Marketing Database Quality
Meet IQVIA’s Global Privacy Team
Optimizing your IQVIA Marketing Channels: MQLs vs SQLs
Eloqua Engage Updates – Coming Soon
Marketing Operations Survey
Marketer Dashboard Now Includes Webinars and Events
New Guides on Marketing Operations Toolbox
Review of 2023 Key Best Practices
2023 Latest Paid LinkedIn Benchmarks
Boost your Lean Experience with Digital Workspace
2023 Holiday Card templates
Call for 2024 Marketing Plans
Website Release
Universal Analytics Properties
LinkedIn Organic Carousel Feature Phase Out
Register for 2024 Lean trainings today
Redesigned Marketing Operations Toolbox and New Marketer Dashboard
On-Demand Webinar Strategy and Trend
Website Release: Enhancements for Improved Functionality and Customer Experience
Data Hygiene Program Enhancing Marketing Database Quality
IQVIA's Global Social Media Content Calendar Link Update
30 minutes is all it takes to start your Lean Journey at IQVIA
Website CTA color experiment
Capitalization Tips for Website Copy
Improve Your SEO Performance: Actionable Next Steps
Optimizing Your IQVIA Marketing Channels: MQLs vs. SQLs
Be Secure: Password Protect the ON24 Webinar Backroom
Website Release: Enhancements for Improved Functionality and Customer Experience
Listen to the latest Global MarComms Community Call
IQVIA.com Enhancements Update
Synergize Google Ads and Analytics for Paid Search Success
Enhanced Reporting: Parent Campaign Field in MQL and SQL reports
CRM Enhancement - Reporting Group
Recap of August Social Media Office hours call
Data Hygiene Program Enhancing Marketing Database Quality
Maximize Website Engagement with Tab Module Headlines and Numbered Icons
IQVIA.com Enhancements Update
Reminder: Organic Social Requests Now on the Marketing Operations Toolbox
Reminder: Website Requests Now on the Mktg Ops Toolbox
Transitioning to GA4: Unlocking Enhanced Data Insights
New Intake Forms & Updated Toolbox
Organic Social Forms Transitioning to SmartSheet in July
Social Media Open Office Hours: Attend the Next Session
Exciting Updates Coming to the Marketing Operations Toolbox
Introducing New Master Brand Templates with a Fresh Look
RWS Campaign Successes
Enhanced Customer Experience: Exciting Updates to IQVIA.com's Contact Us Form and Page
Discover the Power of Hybrid Landing Pages
How to Plan Your Content for Global Social Channels
Find out how a country leader and his team are transforming IQVIA’s ESG People, Public, Planet mission into reality
Track Your Success: Report MQLs and SQLs by Parent Campaign
New Email and Landing Page Templates
Enable Sales Colleagues with Eloqua Engage and Profiler
Introducing the New Document Ads Format on LinkedIn
Check Out IQVIA’s Global Social Media Content Calendar
Add Personality to Your Web Modules with Flexible Color Options
Simplified and Improved MQL Status Values in Salesforce
Updated Email and Landing Page Templates
LinkedIn Ad MQL Forms Enhancement
Website: Rich Text Module Usage Guidance
Increase Social Media Engagement
Why do we call it LEAN for Sustainability?
Gain more insights around your organic social media posts
IQVIA.com Redesign
Email Fundamentals for Better Campaigns
Social Media Content Types
Key Strategies of the Top Performing Email Campaign of 2022
Best Practice: Understanding the MQL Journey
Marketing Operations Toolbox Feature
2023 Paid LinkedIn Benchmarks
New environmental sustainability focused Community at IQVIA
2022 Holiday Card Templates
2023 Campaign Planning
IQVIA.com & Content Publishing Update
Paid Campaign Management
Grow Your Skills
Toolbox Enhancements
Iqvia.com redesign
How to ensure Timely and Quality Uploads to Eloqua/Salesforce
Review Recommended KPIs
How to Plan Your Content for Global Social Channels
Register for 2023 Lean Trainings today!
New Iqvia.com Navigation released
New Inside Sales contact
New Personas now available
Marketing Operations Toolbox Improvements
Hashtag strategy for Social Media
Lean and career development
Marketing Operations Toolbox Improvements
MQL Performance - Mid Year Update
Data Hygiene Program Improving Marketing Database Quality
Email Fundamentals for Better Campaigns
Plan Ahead for Effective Campaign Activation
Social Media Visual Size Guide
The Future of Analytics – Google Analytics 4 Update
Understand Email Frequency Management & Planning
Take Advantage of New Website Tagging Enhancements
IQVIA Global 2022 Social Media Strategy
Explore and Benefit From the New Lean BPI Site Today!
Automation & Marketing Operations Organization Update
Marketing Automation Training – Stakeholder Onboarding/Refresh
The IQVIA Paid Search Benchmarks You Need to Know in 2022
Improved Tagging for Thought Leadership
Launch of Global Social Media Community Hub
Introducing IQVIA Global Social Media Calendar
LEAN for Sustainability
Marketing Automation Training – Stakeholder Onboarding/Refresh
Effective Use of MQL Forms in Campaigns
Review of Service Level Agreement when Requesting a Social Post for our Global Channel
External Marketing Activities Process
Marketing Automation Monthly Reporting
MQL Tip – Don’t Link Directly to Email Addresses in Your Emails
Know Which IQVIA Emails Are Targeting What Regions
Single Sign-on is Now Enabled for IQVIA Khoros Users
Lean Facilitator Certification Journey at IQVIA?
Campaign Playbooks
Easier A/B testing
New Campaign Assignment Notification
Marketing Performance Benchmarking
Marketing Automation FAQs
Recap: Social Media Community Call
Lean for Sustainability Launch
Eloqua Engage overview
Data Hygiene
Best Practice: Analytics and Reporting
IQVIA's Writing Style Guide for Social
Stakeholder Onboarding Training
2021 Highlights
IQVIA Segmentation Tool
Best Practice: Understanding the MQL Journey
Post to Social Media Form Update
New MA Team Members
2021 Holiday Card Templates
Best Practice: Organic Social MQLs
Final #MyLeanJourney Podcast – Lean grows, We grow
Salesforce Marketing Reports
2021 Holiday Card Templates
Best Practice: Email Frequency Management
Connect Across IQVIA Social Media Channels
Organic Social Can Drive MQLs Too
Net New Contacts
Updated Email Results
Best Practice: IQVIA Segmentation Tool
LinkedIn Learning
2022 Lean Training Registrations
CRM Enhancements
Impact of Apple Mail Privacy Protection
Best Practice: Eloqua Engage & Profiler
Social Media Open Office Hours
10 Years Lean News
MA Toolbox: New sections
Best Practice: Improve your Segmentation
Social Media Center of Excellence
Data Hygiene
Upcoming Lean Automation training
Best Practice: Understanding List Uploads
Social Media SOP
Organic Web Reporting
New Lean Automation training
Webinar/Event Sync
Open Office hours
Local DM laws
Writing style guide
CRM playbook
Lean training
CRM playbook
Ideas and feedback
Stakeholder training
Reactivate hard bounces
365 benchmark report
Lean from a student's POV
Welcome Natalie Punzel
Focus on Unique Open Rates
Regional view Outreach Calendar
Marketing/Inside Sales playbook
Benefits of applying Lean mindset
Marketing/Inside Sales playbook
10 Years Lean Celebration
Increase Social Media Engagement
Bullseye Segments
Email Performance Spotlight
New Marketing Automation Toolbox
Best Practice - Planning Ahead
Increase your Lead Generation
Coverage Report
Eloqua Engage Training