The life sciences industry’s best-in-class solution for personalized omnichannel orchestration
Experience the IQVIA Next Best Action
Precision intelligence that targets effectively via the right channels at the right time to drive your HCP message home
Constantly facing solution limitations can cause severe consequences when it comes to executing projects and achieving your goals. IQVIA’s Next Best solution sets itself apart from the competition in five key areas. hear more details and to speak with an expert live, please fill out the form to the right.
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Breadth & Depth
Unmatched & Hyper-Personalized Use Cases
Leverage over 200+ extendible algorithms (rules- and ML-based) for the most effective omnichannel orchestration.
- Broadest integration of personal and digital behavioral insights
- Best-in-Class Dynamic Micro-Segmentation
- Holistic visualizations that identify optimized customer journeys
Proven AI/ML
Ensure insights are relevant to changing market dynamics and business needs
Identify the right customer, channel, message, and cadence at the right time with deep contextual intelligence
- Combine Rules- and ML-based approaches
- Actionable workflow-based recommendations
- Improve HCP value segmentation based on physician and patient insights
Localization
Empower any user to execute brand strategy locally with flexible algorithm tuning and adaptations
Self-service apps to manage end to end algorithm lifecycles for each brand
- Unique self-service capability for easy local adaptation
- Increase organizational value by democratizing ML algorithms to business users
- Bring and scale custom algorithms
Trusted
Trusted Customer Delivery and Change Management Approach for Faster ROI
Connect insights from algorithms with proven prediction accuracy to drive adoption and meet business objectives
- Out-of-the-box Next Best Action and Dynamic Micro-Segmentation algorithms
- Comprehensive (300+) KPI (Key Performance Indicators) Library
- Leverage IQVIA’s team of local experts
Elastic
Uniquely configurable for your custom needs
Leverage an open architecture (truly modular and interoperable) SaaS solution that helps customers realize the greatest economies of scale
- Robust roadmap and investment plan
- Customer 360 view
- Works with any ecosystem with advanced data privacy and security policies
- Scale Next Best Action programs with experiment trackin
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